Saturday, October 2, 2010

杰出领袖七大原则

  今天《联合早报》和《海峡时报》分别以中文和英文刊登宝马7系列豪华轿车广告,列出杰出领袖七大原则(The 7 Principles of Leadership):

杰出领袖七大原则
放眼世界领袖何其多;出类拔萃者,差异何在?
雄才大略的真领袖,谨守一套领导原则;事业点石成金,成就屡攀高峰。行事立业潇洒自如。见识判断精准正确。待人接物和颜悦色。他的喜悦之心自然流露;时时欣慰,事事感激。如此领袖情操,所到之处,众人心悦诚服;自古以来,英雄相识更相重。宝马7系列豪华轿车情怀亦然。

THE 7 PRINCIPLES OF LEADERSHIP
THERE ARE LEADERS, AND THERE ARE LEADERS. WHAT SETS YOU APART?
True leaders have a set of principles that takes them from success to success. A way of doing. A way of seeing. A way of being. Rarer still is the sense of joy they bring to everything they do. Others may not understand these values. That’s why it takes one to know one. The BMW 7 Series.

宝马7系列豪华轿车。深切体会领袖成功原则,不断激发领导灵感。
The BMW 7 Series. Inspired by the core principles that take leaders from success to success.

一、 不言妥协、不言踌躇 — 敢于树立目标、勇于超越表现
ACCEPT NO COMPROMISE - Set exacting standards, then exceed them.

二、 敢凭直觉、捷足先登 — 您的果断决定、成为直觉延伸
FOLLOW YOUR INSTINCTS – Make decisions an extension of your instinct.

三、 推陈出新、掌握先机 — 首创崭新技术、催化革新演进
DARE TO INNOVATE – Pioneer technologies that make change happen.

四、 洞察大局、了解大势 — 阵前秣马厉兵、幕后运筹帷幄
FOCUS ON THE BIG PICTURE – Know when to take the back seat.

五、 调兵遣将、无攻不克 — 选用精英团队、不忘重要细节
ASSEMBLE THE STRONGEST TEAM – Delegate the details to a handpicked team.

六、 尊贵特权、珍惜享受 — 掌握应得权益、享受体贴优惠
EXERCISE YOUR PRIVILEGES – Enjoy the privileges that come with the position.

七、 以德服人、以仁为本 — 树立英明领导、成立永续事业
WIELD POWER RESPONSIBLY – Make leadership a sustainable venture.

  广告内容,当然是在宣传宝马7系列豪华轿车和杰出领袖的相得益彰,足以成为后者的首选轿车。撇开宣传意味,这杰出领袖七大原则,还是可以作为参考的。

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